Leocubs E-Commerce Platform

Client Overview

Leocubs, a renowned offline retailer, wanted to expand its presence into the digital realm. With a diverse product portfolio catering to both B2C and B2B customers, the challenge was to build a scalable, user-friendly platform that mirrored the personalized service of their brick-and-mortar operations while leveraging AI to maximize customer engagement and sales. 

The Challenge

• a. Transition to Online: Leocubs needed a comprehensive digital platform to serve both individual customers and bulk buyers.
• b. Personalization Gap: Replicating the in-store personalized shopping experience was essential to maintain brand loyalty.
• c. Operational Complexity: The platform had to handle dual functionalities, including bulk ordering, tiered pricing, and personalized recommendations for different customer types.
• d. Tech Integration: Efficient payment processing, shipping logistics, and scalability were key requirements.

Our Solution

• a. Custom E-Commerce Platform Development
• i. Built a robust and scalable platform using Next.js for both front-end and back-end development, ensuring a seamless user experience and performance optimization.
• ii. Deployed the platform on AWS for high availability, security, and scalability.
• iii. Designed features to cater to both B2C and B2B operations, including:
• - Dynamic pricing structures.
• - Bulk-order processing tools.
• - Quick-reorder functionality for repeat customers.
• b. AI-Driven Personalization
• i. Leveraged advanced AI algorithms to analyze customer behavior and preferences.
• ii. Implemented personalized product recommendations for B2C users and optimized bulk product suggestions for B2B clients in real time.
• c. Seamless Payment and Shipping Integration
• i. Integrated Razorpay for secure and smooth payment processing across multiple modes.
• ii. Incorporated Shiprocket to automate order fulfillment and real-time shipment tracking.
• d. Operational Optimization
• i. Enabled real-time inventory management, ensuring stock updates were always accurate.
• ii. Automated invoicing and order-tracking systems to streamline operations and enhance customer satisfaction.

Impact & Results

• Seamless Offline-to-Online Transition: Successfully transitioned Leocubs from an offline business model to a digital-first presence.
• Enhanced Customer Engagement: Personalized AI-powered recommendations led to a 45% increase in customer engagement.
• Revenue Growth: The platform delivered a 35% increase in sales within the first three months.
• Operational Efficiency: Automated processes reduced order processing times by 30%, improving fulfillment speed.
• Scalability: The AWS-backed infrastructure ensured the platform could handle peak demands without downtime.